We are an international marketing company that specializes in helping technology companies succeed in international markets with high-value, cost-effective, reliable and honest services.
Market Opportunity Assessment
Let me assess the marketability of your products or services abroad, evaluate the portability of your business model, give you valuable insights into local markets, gather competitive intelligence, assess possible joint-ventures and partnerships, provide suggestions for improving your marketing plan or just help you with the definition of a plan of attack. With solid experience in the US, Europe, the Middle East and Asia and local connections and market insight I can offer you surefire access to the markets you target.
Strategy & Business Plan Development
Avoid costly cultural and logistical roadblocks by utilizing the skills and knowledge of a professional with a solid background in international technology marketing. Define your international expansion according to tested operating models developed over 16 years of hands-on experience. I will help you develop a complete international business plan, including a revenue model, pro-forma P&L, an operating plan, a launch plan and if needed an investor or C-level pitch. I make it easier for you to succeed with the right marketing strategy that leverages your existing company assets. I will assess your marketing, sales, and distribution operations and advise you on the portability of your operating model into other regions. An audit will highlight perceived strengths and weaknesses in how the company is set up; it will identify global opportunities and challenges and will provide a series of recommendations to restructure before you enter the global stage.
International Business Development
Let me help you execute your market entry strategy, and create and implement sales channels and marketing programs that will deliver results. With more than sixteen years of international technology marketing I understand your technology sales, marketing and distribution needs. I offer a comprehensive portfolio of programs to help you build the right channels and find the appropriate partners for your business. I will make recommendations on how to approach each new market, help you set priorities, timelines and how to address issues such as in-country competitors, infrastructure(or lack thereof), government regulations and differences in business practices, in style and with an appropriate business etiquette. I will also help you with referrals to specific government and private sources for import/export programs, financing through government funded development corporations and trade assistance. Over the years I have forged valuable relationships with individuals and organizations who are ready to be your ears, eyes and feet in the target country and who have developed expertise in specific industry segments.
Consumer Psychographic Research
Go beyond the functional appeal of your product. Understand the emotive needs of your target audience, how to position, package, and market your product for maximum impact. Establish design criteria in terms of color usage, font type usage, use of visuals, and use of messages for advertising, packaging and promotional material.
Avoid the costly pitfalls of developing new marketing vehicles for every country, from localizing your website, advertising and demand generation initiatives, to designing and printing collateral in multiple languages as well maintaining visibility in the local press. Enjoy budget savings of up to 60% with my proven methodology. I can help you develop a complete strategic and tactical marketing communications plan that will work wherever you plan to go.