Oakley, Inc. is one of the most well-known sport and lifestyle brands in the world and is worth over $2 billion but the business was originally started in a garage! Wholesale Scout looks at their rise to success.
As a retailer or a re-seller you always need to be looking ahead. Forward thinking allows you to maximize the potential of short-lived fad products or capitalise on the popularity of a film or sport by dealing in related merchandise. Many traders operate solely on seasonal products such as this and it is within this sector that we are focussing this month’s WholesaleScout case study.
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