Record Transfers Make for Record Profits and Elmo goes Live!
One of the biggest markets on the internet today is sports merchandise. The average sports fan spends hundreds of pounds a year supporting their chosen team and a big chunk of this spending can be attributed to merchandise.
In the UK, Football rules supreme and the English Premiership is the wealthiest, most sensational league in the world. One of the most dramatic days of the season is transfer deadline day. Clubs are battling against the clock to sign some of the biggest, most exciting names in the world. Not only is a lot of money spent by the clubs to acquire these players but a lot of money is spent by fans clamouring to own a replica shirt with their new hero’s name or number printed on the back. As a neutral spectator and business person this creates an excellent opportunity to cut a slice of the profit.
