Vans are a manufacturer of shoes, clothing and accessories and their branding is mainly aimed at the sports industry – they currently sponsor skateboard, surf, snow and BMX teams.
With international sales revenue of over $200m USD there’s not too many sneaker fans out there that haven’t heard of US footwear giant Vans. Exceedingly popular in the UK, Vans started out in California pre-dominantly marketing to skateboarders and other street extreme sports where during the 70s the company experienced a huge boom in popularity. Nowadays you’ll find someone with a pair of Vans trainers on every UK high street and they are stocked by all of the UK’s biggest footwear retailers. The beauty of the Vans range is that it is ever evolving resulting in the customers always wanting the latest styles and designs on their feet – this has been the company’s secret to success over the last decade or so.
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