If you are running a wholesale business and sending your customers products you need to ensure that they are reaching them in the best possible way. Not only does good packaging help you to impress your customers and encourage repeat spending but it can also help you to promote your brand.
Visual
When packaging your products you should keep your customers and company image in mind. Do you use particular colours? What kind of customer are you sending this package to? Identifying all of this will help you to package your product effectively and will help you make your brand stand out.
Protect Your Products
Before you send your product out to the customer you should package it securely to ensure it arrives safely and in good condition. If a customer does not receive their product in the right condition or it gets damaged because of poor packaging, you are likely to get an unhappy customer and could even have to issue a refund. To ensure that your customer stays happy and that you don’t have to send another product out, spend time on your packaging. Ensure you choose high quality wrapping and use layering if necessary.
Promote
Use your company logo and web address on your packaging to promote your business. Packaging on a product can be a very effective way of promoting your company and products as it will be seen by a variety of people. This could even help to increase future sales.
