Most companies have an online presence to attract customers and it’s no different for SMB’s. Even if you are a small business, you can set up a website at very little cost and start trading online. To ensure you trade successfully online here are some tips to make your website a hit!
Use Content
Your website won’t last very long if you don’t fill it with content. A lot of smaller businesses use content as a way to market to customers and to get noticed online. Content is a cheap way of promoting your products and business so you should use it! Ensure you have a detailed product page and list product descriptions. Include a FAQs section and consider writing about industry news. Filling your website with fresh and interesting news will help it to be seen on Google and other search engines.
Use Pictures
Many resellers don’t list the correct image of a product online when trying to sell it and this can really affect your sales. Imagine if you are a consumer – you head online to search for cheap branded trainers, look on sites like eBay and Amazon and can only see a blurry image or an image of a different product! It’s unlikely to instil trust in your purchase so you’ll probably look elsewhere. To ensure this doesn’t happen to you, list clear images on your website next to each product description.
Detail Costs
Are you charging for delivery? How long is delivery expected to take? What packaging are you using for the product? What’s your return policy? These are all things you should detail on your website so the customer can make an informed decision about the purchase. This should help you to avoid customer queries and disputes in the future too.
Invest in Shopping Cart Software
One of the most frustrating things for any business is having a customer ready to purchase and not being able to fulfil their order due to technical faults. If you are purely using an online site to resale products then you should ensure you invest in reliable shopping cart software as this will help you to secure steady sales.
