Trading Advice

Preparing your Wholesale Business for Christmas

It’s not long to go until the busiest time of the year which means during the next few months you should look forward to increased sales! But the key to maximising profit during the festive period is planning.

Choose Your Products

Product selection during this time of year is essential if you want to build on last year’s sales. Look back to last Christmas and what was popular. It’s usually gifts that are most popular but you can also boost volume with yuletide packages like tinsel and wrapping paper. Whatever sold well for you last year, consider re-stocking this year.

Find Your Wholesale Supplier

If you are fairly established in the wholesale industry you will probably already have built good relationships with wholesale suppliers. But if you are just getting started focus on building new relationships now – as you’ll need them in a few months if you want to gain the best wholesale prices.

Think Christmas

If you were going to purchase something for someone online at Christmas, what services would you like to see? Good, easy to use shopping cart software? Gift wrap and gift receipt options? Get inside the mind of your customers in order to offer them the best customer service possible.

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