Wholesale News

Marmite Celebrates Britain and Queen with Summer Campaign

Last month Unilever UK launched a new marketing campaign centred around its Marmite brand.

The campaign sees the traditional Marmite packaging changed to incorporate the Union Jack logo and even the title has got a revamp to tie in with this year’s Jubilee celebrations – Ma’amite.

The Queen’s Jubilee last month saw thousands of people across the UK celebrate with street parties and festivities. And this clever marketing campaign by Unilever reinforces how on trend and popular food can be.

Although the weather would have you believe otherwise, its British summer time. And so consumers all over the country are taking notice of seasonal promotions (just like this one from Marmite).

As well as sourcing summer food like BBQ products, Pimms and fresh fruit – many consumers buy products that are popular and heavily publicised in the media.

Resellers can maximise sales by looking out for food trends and sourcing wholesale food suppliers. A simple search on Google will show what consumers are buying and by using a wholesale directory resellers can quickly source competitive prices and start upping sales!

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