Whether you have a new wholesale business or are fairly established, creating a website could help you to boost brand awareness and sales.
Many wholesale buyers start on a market stall – sourcing products and materials at cheap prices from wholesale suppliers and selling them on to consumers for a profit. But with the digital age upon us and millions of consumers using their computers, tablets and mobile phones to shop online – you may be missing out on some serious custom if you don’t have a website.
Many companies today recognise the power of online shopping. That’s why most businesses have a website and interact with customers via social sites. The popularity of online shopping is evident – last year consumers spent £50 billion online. So whether you plan to do all of your business online or just raise your profile, an internet presence is an effective way of boosting your sales.
Here are some things you’ll need to consider before setting up a website;
Budget
You need to assess your budget – how much do you want to spend on a new website? What kind of software are you looking for? Assess this before you start looking for contacts.
Design
A good web design can help you attract more customers but a bad one can put customers off. Do your research by looking into your competitors and what other websites are doing. You should be different to other resellers but you should also be aware of what is popular with consumers.
Content
A website needs content. Product descriptions, an about us section and contact information are amongst the vital information that should be on your website.
Products
What products sell well online? You could use your website to sell these products and continue the rest of your wholesale business offline. Ensure you do your product research before you start listing items.
The Finer Details
There are a lot of things to consider before setting up a website. Delivery options, shopping cart software and returns policies are just a few so start thinking about these now!
